Many people consider HP as one of the most reliable names in the printing industry. It is true that they are the giant manufacturer of reliable printer and that there is little reason to consider that they do not rip off their customers. If one studies the recent trends in the business strategies of the big companies in printing technology, he/she will comprehend the fact that manufacturers have find out an ideal way to ensure that they keep making huge profits.
If anyone has kept a close eye on the prices of printers, they may have identified that the price of printing machines has dwindled dramatically. Even the more delicate machines that create high quality prints do not cost a fortune in recent times. And the printers that are generally used by people for their individual use often come at very inexpensive rates. Typically, these machines function for many years and do not need to be repaired too often. It thus makes sense that companies are using superior quality raw materials to manufacture the products.
The printer manufacturers sell their products at lower rates not because that per unit cost of production is lesser for mass produced commodities but because they consider that many people purchase printers once in a lifetime. They have realized that cartridges are essential for running printers and so they have kept the prices of printer ink supplies typically high, thus intending to gain more profit from the purchase of ink right through the year. For this reason, the price of original HP ink cartridges is so sky high.
Users are forced to believe that an original branded cartridge is superior to the generic ones. Original cartridge manufacturers spend a big fortune every year to motivate consumers about their product fineness and then to persuade people to opt for their products since their brands are the most excellent in the world. They try every effort in the trade to collect publicity and to ensure that every consumer is familiar to their products. And then they replenish the money from the selling of each cartridge.
If you do not want to overspend on their marketing hype, then you can just go for generic cartridges. Although some of them are inferior to HP ink cartridges, but if you select a reliable company product you will get satisfactory result at the cost of minimum price than that charged by the original manufacturer. You may find websites that help consumers to find a great deal. Find out one, and save your money from overspending!
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